Initial Situation
A mid-sized supplier of industrial measurement technology sees an increasing need for sales-supporting digital communications. Traditionally, digital channels were used for general public relations and reputation management. There is a lack of target group specific content assets, detailed information about product lines, an accompanying database and analytics to effectively control content management.
For the development of content assets and the derivation of an exemplary approach (blueprint) for further scaling, the company was looking for short-term support.
GP+S Services
- Inventory regarding the focused target group, target group specific information needs and corresponding existing content assets.
- Alignment with sales guidelines as well as prioritization
- Development of a programmatic approach for content creation
- Content production
- Management of content playout with channel recommendation, success measurement, derivation of optimization potential and its implementation
- Collection of requirements for systematic marketing automation, translation into action approaches for processes, systems, data and competencies
- Implementation support
Results
- Optimization of digital target group-oriented content management.
- Creation of the basis for scaling via data-based work and the choice of adequate marketing automation support
YOUR CONTACT
Jennifer Egenolf
GP+S Consulting GmbH
Schaberweg 28 a
61352 Bad Homburg
