Initial Situation
A market-leading supplier of measurement technology solutions planned the future-oriented reorganization of the Market Intelligence (MI) department, which was responsible for market monitoring for the three sub-areas of technology, market and competitors.
GP+S Services
- Detailed analysis and condensed documentation of the current MI structure.
- Identification of relevant stakeholders (e.g. in sales, product development…) and collection of their views on the current structure (strengths, weaknesses etc.) as well as their requirements for the new structure (needs, wishes etc.).
- Management-suitable preparation of the interview results for the review and discussion in the core and extended project team.
- Development of a target concept “MI 2020+”, incl. success factors, in the dimensions: Vision & Mission, Values & Principles, Roles & Capabilities, Communication & Interaction, (External) Perception, Target Group, Service Portfolio, Tool & Technology, Process & Organization.
- Derivation of necessary measures for the individual dimensions.
- Evaluation and prioritization of measures, including identification of quick wins.
- Development of an implementation roadmap with a time horizon of 3 years.
Results
- Transparency about the current weaknesses and improvement potentials of the Market Intelligence area from the perspective of the relevant stakeholders.
- Stringent, detailed objectives for the redesign of the Market Intelligence unit derived from stakeholder needs.
- Coordinated implementation roadmap with identified quick wins.
