Initial Situation
Our customer, a leading energy supplier, offers commercial customers a broad portfolio of solutions in the field of building automation and control. The available technological components provide significant energy saving potentials for private households, as well as an increase in comfort and security. Against this background, our customer was planning to develop an offer concept for private customers in order to be able to provide them with a comprehensive range of solutions and attractive services in the smart home sector.
During an internal brainstorming session, the first key points for such an offer concept were developed. The focus was on the technical conception of the offer.
GP+S Consulting was commissioned to further detail the existing considerations, to enrich them with available market and competitive data and to prepare a rough product concept. This concept was supplemented by GP+S Consulting with a profitability analysis from the end customer’s point of view. Finally, a decision basis was provided to top management to coordinate further steps for product development.
GP+S Services
- Analysis of the target market and the competitive environment
- Definition of drivers and critical success factors for the development of the smart home market
- Development of a concept for Smart Home applications, including identification of starting points for differentiation from the competition
- Integration of the smart home concept into the portfolio of offerings of the entire Group
- Structuring the concept into an operationalized business model including a sales concept
- Draft of a project plan for the market launch of the smart home offering
- Profitability analysis of the smart home offering from the end customer’s perspective
- Summary of the results in a management presentation
Results
- Enabling of a structured preparation for the current market & competitive environment
- Comprehensive concept for a smart home application that stands out from the competition
- Guideline with concrete courses of action for the implementation of the developed concept
- A case-based assessment on which end customer segments a smart home application is economically viable for
