Initial Situation
The client is a provider of software solutions for efficient and safe handling of networked plants and machines. These software solutions are designed for embedded and safety-critical applications in real-time systems in the automotive as well as industrial sector. The reorientation of product management was to lead to a significant increase in new customer business. To achieve this, all product marketing and sales-oriented measures had to be analyzed and adapted or redesigned accordingly.
GP+S Services
- Inventory and analysis of existing business, customer, product and technology plans
- Transfer of the identified action areas into a short and medium term implementation plan
- Design and implementation of the identified quick wins
- Definition of the necessary processes and structures at the interface between product management and marketing/communication, which are required to achieve the strategic goals
- Preparation of product realignment or product planning
- Development and refinement of the marketing strategy in the dimensions of product portfolio, price, customer, segment and sales channel
Results
- Formulated marketing strategy with prioritized program of measures
- Introduction of new processes and structures at the interface between product management and marketing / communications
- Adapted product development through permanent integration of customer needs