Initial Situation
The “collect bonus” and “redeem bonus” areas are centerpieces of the large loyalty program. The attractiveness and the efficiency of customer loyalty depends centrally on the redemption options of the bonuses. Accordingly, the client was looking for support in the acquisition and connection of online partners.
GP+S Services
- Identification, planning, management and implementation of marketing measures for the Online Shopping Mile (OSM)
- Further development and optimization of the partner portfolio as well as control and development of measures for direct and indirect partners
- Optimization of OSM websites in navigation and content presentation
- Contact person for online partners, networks and agencies: acquisition, negotiation and connection of online stores on the OSM
- Analysis and monitoring of online sales campaigns and OSM performance development
- Business planning / business case creation
Results
- Coordinated annual planning for the online shop
- Expanded key account management, initiation of discussions with networks, online stores and agencies, contact maintenance
- Acquisition of marketing partners, sale of short-term advertising space and long-term marketing packages
- Promotion planning to increase sales / commission income
- Performance optimized marketing communication
