Initial Situation
To more efficiently manage the existing customer segment from a product management perspective, the implementation of a comprehensive business reporting and KPI tool was required that would provide a 360 degree view of the control logics of the individual campaigns through integration and consolidation of mass data.
GP+S Services
- Recording and structured collection of the various data sources that flow into the costing of the different, target-customer specific campaigns
- Review of campaign costing logic across all products and customer segments
- Consolidation and documentation of results
- Definition of business requirements
- Development of KPI calculation logics
- Definition of data and reporting requirements for stakeholder interfaces
- Implementation in the self-service BI environment of Microsoft Power BI Desktop to manage existing customer business
Results
- Establishment of BI supported reporting based on mass data (Power BI Desktop), which enables an E2E business view
- Creation of a KPI map for the existing customer business
- Setup of KPI reporting for campaign pre- and post-calculation
- Building an end-user forecast model including interim and post-calculation as well as benchmark analysis
