Initial situation:
“We want to move away from opportunity-driven product delivery to professional marketing, aligned with the most promising target groups and based on a balanced and customer-focused portfolio of offerings. This realignment includes defining an overarching strategy, aligning sales with target groups, and improving the collaboration and processes of all employees involved.”
GP+S Services
- Concretization of the strategic vision and target image “e-mobility”
- Derivation of strategic core beliefs and a market development strategy
- Conducting workshops and case analyses on market, offerings and business models
- Joint development of user stories as a basis for the subsequent derivation of a market entry strategy and strategic thrusts for roadmap planning
- Detailed analysis of target groups and their buying and usage behavior
- Creation and optimization of target groups by comparing attractiveness and developability
- Development of sales go-to-market planning for prioritized user stories (target groups)
- Creation of a solution matrix according to target group requirements vs. technical possibilities
- Segmentation and tiering of the portfolio according to technical features, components, pricing and charging models
- Anchoring new products and services in sales and customer service and creating training materials and marketing rationale
Results
- Adoption of a market access strategy and business model
- Definition of prioritized target groups and individual measures based on profiles
- Definition of the product and service portfolio and the realization roadmap
- Ensuring cross-functional collaboration and elaboration of the harmonized delivery process
