Initial situation
A leading provider of business software wanted to facilitate the global marketing of his core products by using convincing references. Customer references are one of the most important and successful sales tools for software and other IT products. Reference customers from large enterprises in the key markets Asia, Europe, North and South America had to be secured for the customer videos. The recordings of the customer interviews were done in English and in the respective national language in order to use the video directly in the local market without further cost for translations. GP+S had supported the client successfully in numerous reference marketing activities before and was capable to deliver video productions in the most important markets and most spoken languages around the world.
GP+S Services:
- Identification of the potential reference customer, aligned to the current marketing and communication strategy
- Development of the content and design concept for a series of customer videos consisting of several video podcasts
- Global qualification and acquisition of reference customers in Asia, Europe, North and South America
- Complete production of the video podcasts
- Management of the approval process with the reference customers
- Central project management toward the reference customer and the client
Results
- Cost efficient production of compelling customer videos for a global product launch
- The client can productively work on other tasks as he is offloaded from routine tasks by utilizing the GP+S product and market knowledge, an established, professional briefing and production process and due to the central project management by GP+S
- Development of a qualified reference customer list, which can be used for further reference activities after the completion of the project
