Initial Situation

The client is one of the leading providers of integrated ICT solutions for business customers – including IN services in particular. The company was planning to migrate its IN services platform to IP technology and wanted to use this technological transition to reposition its IN services portfolio and perform a complete re-launch. The company was looking for an experienced product manager to take over the role of an operational project manager for the re-launch.

GP+S supported the project through one of its implementation managers, who was able to bring in extensive experience in product development and specifically had know-how in marketing IN-based services.


GP+S Services

  • Update of an existing competitive analysis: identification of competitor “sweet spots”
  • Development of a business case and business plan for the new IN service portfolio
  • Definition of requirements for the further development of the IN services, particularly for service features and management functionalities for users
  • Steering of product development
  • Project planning, management of internal interfaces as well as interfaces to external partners / suppliers, project tracking and reporting
  • Development of change requirements for key processes (book-to-bill): order handling, service provisioning, service delivery, fault management, billing, etc.
  • Development of a launch plan: Marketing programs and competitor attack plans for defined target groups.



  • Successful and on-time brand launch of the improved IN service.
  • This enabled the development of new target groups for the customer, especially in the SME segment
  • Excellent team play between technical product development and product marketing through “neutral” project management responsibility