Increasing prices and offer transparency in the market for internet access products leads to declining margins and an increasing willingness among customers to change their provider. Our client, an internet service provider with 3.5 million customer contracts, is thus looking for answers to the following questions:
- How can price transparency and offer comparability in the core product be reduced with attractive bundle offers?
- How can the increasing willingness to change suppliers be used to attract new customers and what insights can be gained to increase customer loyalty?
- Which additional products can be offered successfully to existing customers?