“DIGITALIZATION” BECOMES A KEY TOPIC AT GP+S

Although we had dealt with digitalization in our projects since our foundation in 2001, we decided to place a greater emphasis on the topic in 2012. We developed the “Digital Consultant” together with the Hochschule Rhein-Main in Wiesbaden and set up our own website on the topic. The aim was to take the not that well-informed prospects on a playful journey through online marketing.