Successful businesses must develop relevant, smart, and convincing offers. They also must present these offers to the market in skillful, professional, and profitable ways.
Today, rapid technological developments, digitalization, and highly dynamic markets are leading to ever shorter product life cycles. As a result, more new products and services are being introduced than ever before. In addition, markets are global and transparent, which means that competition is extremely intense. As distribution and communication channels to consumers and business customers in a digital world are becoming increasingly complex, it is a major challenge to reach customers in a targeted manner.
Statistics show that up to 80% of new products introduced will fail. The importance of an appropriate go-to-market approach is obvious.
The following success factors are needed for a promising go-to-market strategy:
- identify the right target segments
- gain precise information about the market and your target segments
- develop convincing value propositions
- ensure cost-effective and relevant communication and delivery
- use an iterative approach, test with friendly customers and be fast
Services GP+S offers
We offer you complete support, from market analysis and go-to-market strategy, to concrete implementation.
Take a look at our portfolio below:
With a full range of services, we are able to support you where you need it.
Deep dive: Digital event support and video production
Meeting the needs of today’s work place, digital communication and collaboration formats have gained importance – especially when unexpected circumstances arise.
GP+S has significant experience in digital events and video production. We provide support in implementing a wide variety of formats, e. g.:
- PowerPoint or animated presentation with script writing/editing and a voice over delivered as video
- remote recorded video (webcam self-service with professional guidance)
- remote recorded “greenscreen” video or multiple remote recorded video
- professionally produced videos in a variety of formats
GP+S assists you in all phases of video production, e. g.:
- voice-over selection
Here are sample videos which GP+S has conceptualized and created for one of our customers:
Episode 1 – SAP Cloud Platform Integration Suite: Connect Solutions, Accelerate Integration, and Empower your Enterprise
This video demonstrates click-by-click how SAP Cloud Platform Integration Suite can help you to easily connect solutions, accelerate integration, and empower your company to become a more Intelligent Enterprise.
Episode 2 – SAP Cloud Platform Integration Suite: Accelerate Business to Business Integration
This video demonstrates click-by-click how SAP Cloud Platform Integration Suite can help you simplify connecting to new partners, accelerate the on-boarding process, and empower your Intelligent Enterprise.